Prima Farm Foods has collaborated with Ardor Football Academy as their Nutrition Partner.

Here is what Prima Farm Foods twitter handle has to say:

"AFA Ardor, a football academy, is being run selflessly for underprivileged kids for past many years in Bhubaneswar. The kids from various slums of Bhubaneswar have been selected for national level teams from here. Ardor channelizes the energies of these kids who go through various adversities of life, to think positive through sports. These kids lack nutrition and Prima has joined hands to donate excess vegetables and fruits from its farm to them. Join us to help them grow up with better health."